Vaga de Sr. Marketing Manager, Homepage & Events, BR Marketing & Prime
1 vaga: | Publicada em 12/10
- A combinar
Sobre a vaga
The Brazil Homepage, Deals and Events team is looking for a customer-obsessed and
data-driven marketing mind to strengthen our ability to delight customers.
As Homepage & Events Sr. Marketing Manager, you will work with local and
international marketing and business stakeholders, balancing different needs in an
ambiguous scenario. You will support new launches and drive experiments to enhance
Homepage customer experience and engagement. Additionally, you will lead the
cross-channel integrated marketing plan to launch promotional events like Prime
Day and Black Friday, driving a cohesive communication strategy across
stakeholders.
We are seeking an experienced marketing professional to lead and own
customer-facing marketing initiatives and implement best-in-class strategies. The
successful candidate will have a strong track record of delivering customer
insights and execute cross channel marketing campaigns to drive customer
acquisition, activation, reactivation and retention. Serving as a bridge between
our customers and the business, this individual will have the responsibility to
drive online marketing strategies to influence customer perceptions.
The successful candidate must have the ability to work autonomously, have
excellent written and verbal communications skills and the ability to influence
others and balance conflicting priorities, working closely with various local and
global teams (commercial, creative, product, advertising).
Key job responsibilities
" Own Brazil Homepage strategy, balancing stakeholder priorities considering
customer data, tenets and business long-term goals.
" Owns Homepage content calendar, partnering with internal creative teams to drive
fresh and seasonal content, supporting discoverability.
" Rolls out Homepage experiments and new feature launches, leading localization
and training local partner teams.
" Tracks and reports on Homepage performance.
" Acts as the onsite customer experience quality gate-keeper for Homepage and
Events.
" Lead cross-channel integrated marketing plan for major promotional Events like
Prime Day and Black Friday, including strategy write-up, implementation and
post-mortem.
- 9+ years of professional non-internship marketing experience
- Experience in online advertising/marketing/sales/digital media
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
tables)
- Speak, write, and read fluently in English
- Speak, write, and read fluently in Brazillian Portuguese.