Vaga de Sr. BR Video Strategy and Go-To-Market, Amazon Ads
1 vaga: | Publicada em 19/10
- A combinar
Sobre a vaga
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing
businesses. We operate at the intersection of commerce, entertainment and
advertising, offering unique advertising products (Sponsored Products, Sponsored
Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server,
Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique
creative, format and measurement solutions. We offer advertisers premium brand
placements on our owned and operated properties, including Prime Video, Thursday
Night Football, FreeVee, Twitch, and FireTV, as well as on third-party publishers
via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in
advertising. We believe that advertising, when done well, enhances the customer
experience with delightful discovery for consumers and compelling performance for
advertisers. The insights we deliver to advertisers and their partners enable them
to build unique connection with consumers, from first discovery to loyalty in a
unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the WW Ad Sales team as Sr. WW Video
Strategy and Go-To-Market (VSGTM). This role will report directly to the Head of
WW Video Go-To-Market and contribute in developing the unified go-to-market
strategy and strategic execution for advertising solutions across Amazon video and
streaming properties globally. He/she will partner with the broader WW and
regional GTM teams, helping to set the total Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
" Drive the BR vision, value proposition, programs, planning, and packaging
solutions to grow our video GTM approach across all video properties
" Drive adoption of Amazons video advertising offerings, including business
management in support of Video org goals around revenue, product adoption,
advertiser maturity advancement, etc.
" Work directly with regional Video Sales Specialist and sales team via sales
enablement and demand generation strategies to achieve our revenue and adoption
targets
" Develop the BR end-to-end strategy for positioning, pricing, packaging, and
planning of Amazons STV advertising offerings, working alongside WW GTM
" Aggregate VOC and partner with WW GTM to drive video solutions for customers and
growth for Amazon; produce stack-ranked set of sales priorities, and influence
requirements, roadmap decisions and trade-offs
" Partner with Ads Marketing on Video Sales and Marketing narratives
" Work with the WW GTM team to customize the macro global strategy to the BR
market
" Assist in regional training development for sales enablement execution
Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background
within video and STV that enables them to drive a comprehensive go-to-market
strategy around how Amazon approaches video advertising. This leader will partner
cross-functionally across leaders within Amazons video properties, and work
closely with Sales to drive revenue growth in this segment.
DESIRED QUALIFICATIONS
" A self-starter with demonstrated ability to think strategically and analytically
about sales, business, product, and technical challenges with the ability to build
and convey compelling value propositions and work cross-organizationally to build
consensus
" A strong track record in developing and launching go-to-market strategies within
streaming and video
" Experience working with Product teams for roadmap decisioning and packaging
" Experience working with content creators and show-runners to develop advertising
opportunities
" Ability to quickly assess current high-potential opportunity and articulate a
compelling vision for the existing teams to rally around and organize to deliver
" Track record of building programs, such as joint business plans, commercial
agreements, inventive structures, and service offerings
" Proven track record of working with customers to introduce new products, develop
market fit, and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
" Exhibits excellent business judgment
" Has relentlessly high standards
" Thinks strategically, but stays on top of tactical execution
" Utilizes creative, innovative thinking
" Thinks big and has convictions
" Is action and results oriented
" Is highly analytical and structured
- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of professional or military experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the
organizational level
- Experience managing programs across cross functional teams, building processes
and coordinating release schedules