Vaga de Social Media Analyst - São Paulo (Temporary)

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally. From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at . Job Summary The Social Media Analyst is responsible for developing and implementing strategies on various social media platforms (internal media / Workspace, Whatsapp, Instagram closed to employees, Youtube, among others) with the aim of publicizing and engaging employees in the company's training courses. This professional must monitor, analyze and optimize the company's digital presence, creating relevant content and interacting with the audience to promote training and other internal initiatives. Key activities: Develop and implement social media strategies to promote training and other internal initiatives. Create a calendar and schedule of posts and content plans in line with the company's objectives. Manage and monitor social media accounts, ensuring an active and consistent presence. Create relevant and engaging content, including posts, articles, videos and other formats suitable for social media platforms. Work closely with the in-house Social Media Content Creator and Videomaker to produce high-quality visual and audiovisual materials. Writing persuasive texts suitable for the target audience of each platform. Monitoring the performance of social media campaigns using analysis tools. Analyze metrics and generate reports to assess the effectiveness of strategies and identify opportunities for improvement. Follow social media trends and best practices to keep the company up to date and competitive. Interacting with the audience, responding to comments, messages and other forms of engagement on social media. Promote employee participation in training initiatives and internal campaigns. Managing crises and negative feedback in a professional and effective manner. Creating content that attracts and engages employees, promoting participation in training and adherence to engagement campaigns. Developing clear and motivating messages to communicate important information and updates, according to the briefing provided by the client. Participating in planning meetings. Collaborating with the internal communications and training team to align content with the company's guidelines and objectives. Qualifications Degree in Communication, Journalism, Marketing, Advertising, Public Relations or related areas. Previous experience in social media management, preferably in a corporate environment Experience in data analysis and performance metrics. Excellent verbal and written communication skills. Proficiency in social media management and analysis tools. Knowledge of SEO and content marketing techniques. Familiarity with social media platforms and audience engagement trends. Creativity and innovation in the creation of visual and narrative content. With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter. GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.