Vaga de Gerente Nacional de Customer Marketing Luxo - Ontrade
1 vaga: | Publicada em 04/07
A combinar
Sobre a vaga
Job Description :
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of
great character, and in 250 years, nothings changed. Were the worlds leading
premium alcohol company. Our brands are industry icons. And our success is thanks
to the strength of our people, in every role. Its why we trust them with our
legacy. And its why we reward them with the career-defining opportunities that
they deserve.Our ambition is to create the best performing, most trusted and
respected Consumer Products Company in the world. To achieve these, we need the
worlds very best people.Feel inspired? Then this may be the opportunity for you.
About the role
Diageo invest significantly in direct to consumer brands building and partners
with customers to influence the point of purchase activation. This is where the
vast majority of our A&P investment sits.
It is the role of the Customer Activation Luxury team to work closely with our LAC
Luxury Hub & Sales Luxury & Local team to understand the needs of consumers and
then collaborate with the shopper marketing team to guarantee amazing execution of
our luxury brands. The team will then work directly with customers, supply and
agencies to carry out the execution of the commercial calendar. In some cases this
will include tailoring and adapting our programmes and tools to meet the specific
needs of strategically important customers to enable them to differentiate their
offer.
This professional will influence and guarantee the brilliant execution of Diageos
commercial plan to shift consumers behaviour and enable Diageo to achieve its
financial and marketing share goals.
Main responsibilities:
Be responsible for the On Trade Channel (focused on Luxury) End to End Commercial
plan and Deliver Strategy, planning, execution, tracking and reward cycle.
Understand customer needs to pin point the activation priorities that deliver the
greatest impact
Build the activation plans by Ontrade programming and activity feeding into the
one commercial plan and with a clear activation blueprint per sub-channel and
market.
Coordinate the sales force briefing of the commercial calendar, ensuring the team
is fully equipped to win with the provision and selling tools and assets in line
with customer activation timings
Lead a team to coordinate brilliant activation of the calendar partnering with
customers, supply, 3rd party agencies to build an extraordinary activation machine
Set the activation objectives across activities, oversee delivery and lead course
correction. Recommend new ways of working to constantly improve
Understand about the Luxury markets, trends and behaviours.
Ensure robust M&E is in place, to develop comprehensive understanding of behaviour
change and corresponding drivers of financial performance
Support the O&R process with CMO LAC Luxury Head and Luxury Business Manager and
finance to ensure optimum deployment of A&P and efficient management of the budget
with the goal of constantly improving the ROI
Lead and develop a multi market team
Have great interpersonal skills and influence by example.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageos purpose of
celebrating life every day everywhere. This purpose is, in itself, inclusive in
nature, as it values everybody irrespective of background, disability, religion,
gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we
depend on having diverse talent with a range of backgrounds, skills and
capabilities in each of the 180 countries in which we operate and to reflect our
broad consumer base. We view diversity as one of the key enablers that helps our
business to grow and our values, purpose and standards set the conditions for us
to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly
in many different ways, including part-time, compressed hours, flexible location.
Please talk to us about what flexibility means to you and dont let anything stop
you from applying.
Character Is Everything!
Worker Type :
Regular
Primary Location:
Sao Paulo
Additional Locations :
Job Posting Start Date :
2024-06-05