Vaga de Ecosystem Marketing Engagement Specialist-Service

30-Sep-2024 Marketing Strategy Professional 729587BR Your Role and Responsibilities Ecosystem Marketing is the face of IBM Marketing to the Business Partners  collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings, and the market trends aligned to their coverage area  whats important to whom and why, and how IBM and the Partners together can uniquely drive the IBM business. The Ecosystem Marketing Engagement Specialist  Service Motion is a role dedicated to accelerating our business with global and regional systems integrators in the Americas. The Ecosystem Marketer will work closely with sales to market to and sell through these business partners. Ecosystem Marketers align partner marketing activities with sales targets and business Units marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, Ecosystem marketers manage the pipeline created by Business Partners marketing initiatives and Partner led programs. Specific responsibilities include: Know The Partners: The Ecosystem Marketers value lies in knowing the partner, the customer and the market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem, and bring the feedback from the ecosystems back to IBM. Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go-to-market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays Market with Partners: The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms Develop a quarterly plan that increases pipeline and revenue for the Americas service motion. Introduction Ecosystem Marketing is the face of IBM Marketing to the Business Partners  collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings, and the market trends aligned to their coverage area  whats important to whom and why, and how IBM and the Partners together can uniquely drive the IBM business. Required Technical and Professional Expertise Prior experience building complex, high-tech marketing strategy and demand-generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution. Data Driven and analytical Growth Mindset Strong Relationship Skills Strong written and verbal communication skills Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation Strong program management experience Ability to prioritize and meet deadlines in a fast-paced agile marketing environment Fluent English Preferred Technical and Professional Experience Experience working with ecosystem Business Partners Required Education Bachelor's Degree Preferred Education Bachelor's Degree About Business Unit IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. Wonder if IBM is the one for you? In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means youll be able to learn and develop yourself and your career, youll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? About IBM IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, were also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now its time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. Other Relevant Job Details For additional information about location requirements, please discuss with the recruiter following submission of your application. Being You IBM IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Country/Region Brazil State / Province São Paulo City / Township / Village Sao Paulo IBM Business Group CHQ/OTH Primary job category Marketing, Comms & CSR Secondary Job Category Marketing Strategy & Operations Role ( Job Role ) Marketing Strategy Professional Employment Type Full-Time Contract type Regular Early Professional Track Not Applicable - Professional Hire Position Type Professional Travel Required Some travel may be required based on business demand Company (0022) IBM Brasil-Industria, Maquinas e Servicos Limitada Is this role a commissionable/sales incentive based position? No ERBP Yes Company Label IBM