Vaga de Digital Marketing Operations Manager
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Digital Marketing Operations ManagerPorto Alegre Brazil Who We AreWillowTree, a TELUS International Company, partners with the worlds leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives arent solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, weve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our clients capabilities. In January 2023, WillowTree was acquired by TELUS International (Symbol:
TIXT). The combined company brings an unparalleled ability to deliver seamless,
trusted, digitally-enabled experiences across any channel a customer might choose
- be it mobile apps, websites, voice skills, chatbots, email, service agents, or
associates.LocationOur Digital Marketing Manager is an integral part of our team
at WillowTree. To help retain our deep culture of collaboration, this role will
maintain an in-office presence in a hybrid capacity in our Porto Alegre or São
Paulo offices in Brazil. The OpportunityAs a Digital Marketing Operations Manager
at WillowTree you will play a pivotal role in driving the efficiency,
effectiveness, and alignment of our marketing campaigns. Leveraging extensive
knowledge in Pardot, email marketing, reporting, landing page creation, you will
ensure streamlined and impactful marketing processes that resonate with diverse
customer segments. You will become our primary expert on the online habits and
digital profiles of our buyers and target audiences. In collaboration with Demand
Generation and Commercial Team counterparts you will help to segment audiences and
develop targeted digital advertising campaigns to deliver our messages through the
most efficient channels. As a data driven marketer, you will apply analytical
rigor to everything you do and seek opportunities to improve ROI and boost
performance at every turn. Responsibilities Influence the creation of a cohesive
go-to-market strategy for new customer acquisitionStudy and document potential
buyer profiles and conduct market research to define the best channels for driving
awareness and conversion Optimize and oversee end-to-end marketing processes for
planning, execution, and performance measurementDrive effective campaign tracking
and attribution, with a special focus on Pardot, email marketing, and digital
campaignsDevelop and uphold data governance standards, focusing on accuracy,
consistency, and compliance with data privacy regulationsContinuously analyze
KPIs, assess marketing program impact, and guide the team on strategies for
growthManage the creation, optimization, and analysis of LinkedIn and other
digital display advertising and retargeting campaigns Analyze campaign data and
user behavior to refine nurturing strategies for increased conversion
ratesCollaborate with the Content and Design team to provide input on the
performance of messaging, content, and ad creative driving continuous
improvementEnsure the integrity of data through the accurate and timely entry of
data into WillowTree systems such as Salesforce.com, LinkedIn Sales Navigator, and
Outreach.io. Qualifications 3+ years of experience in marketing operations,
automation, or related rolesExcellent project management skills, with the ability
to manage multiple tasks and prioritiesStrong interpersonal and communication
skills to collaborate effectively with cross-functional teams.Proficiency in
marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems
(e.g., Salesforce)Deep understanding of the B2B buyer journeys and digital
advertising channels Ability to target audiences narrowly to boost ROI and analyze
campaign metrics to identify performance improvement opportunities Robust
analytical and problem-solving abilities, coupled with the talent to make
data-driven recommendationsA keen understanding of data management, governance,
and related compliance regulationsExcellent communication skills and the ability
to collaborate effectively across teamsFamiliarity with industry trends and
emerging digital marketing practicesAdept collaborator who enjoys working with
cross functional teams including Content, Design, Demand Generation, and Business
Development Bonus Points Pardot CertificationExperience with A/B testing and
optimization strategiesFamiliarity with HTML/CSS and coding conceptsHigh technical
aptitude and familiarity with the software development spaceA history of working
at or with marketing, advertising, or technology agencies Why WillowTree?We offer
a place to be yourself.Our differences, both visible and invisible, benefit our
teams, our communities, and the products we craft. Thats why WillowTree strives
to build a team with diverse backgrounds, skills, and perspectives. Youll work
hard here; however, well balance that with a culture that supports your growth
and cares about your well-being. Were committed to creating an environment of
inclusion a place where every Tree can thrive.We want you to reach your fullest
potential and part of your professional development at WillowTree will include
dedicated time to innovate on passion projects and an annual stipend to fund your
professional pursuits. WillowTree celebrates our differences and provides equal
employment opportunities to all team members and applicants without regard to
race, color, religion, age, sex, national origin, disability status, genetics,
protected veteran status, sexual orientation, gender identity or expression, or
any other characteristic protected by federal, state or local laws.