Vaga de Digital Marketing Operations Manager

The OpportunityResponsibilities Influence the creation of a cohesive go-to-market strategy for new customer acquisitionStudy and document potential buyer profiles and conduct market research to define the best channels for driving awareness and conversion Optimize and oversee end-to-end marketing processes for planning, execution, and performance measurement Develop and uphold data governance standards, focusing on accuracy, consistency, and compliance with data privacy regulationsContinuously analyze KPIs, assess marketing program impact, and guide the team on strategies for growth Analyze campaign data and user behavior to refine nurturing strategies for increased conversion ratesCollaborate with the Content and Design team to provide input on the performance of messaging, content, and ad creative driving continuous improvement Qualifications 3+ years of experience in marketing operations, automation, or related rolesExcellent project management skills, with the ability to manage multiple tasks and prioritiesStrong interpersonal and communication skills to collaborate effectively with cross-functional teams.Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)Deep understanding of the B2B buyer journeys and digital advertising channels Ability to target audiences narrowly to boost ROI and analyze campaign metrics to identify performance improvement opportunities Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendationsA keen understanding of data management, governance, and related compliance regulationsExcellent communication skills and the ability to collaborate effectively across teamsFamiliarity with industry trends and emerging digital marketing practicesAdept collaborator who enjoys working with cross functional teams including Content, Design, Demand Generation, and Business Development Bonus Points Pardot CertificationExperience with A/B testing and optimization strategiesFamiliarity with HTML/CSS and coding conceptsHigh technical aptitude and familiarity with the software development spaceA history of working at or with marketing, advertising, or technology agencies Why Poatek?Besides being part of an innovative consultancy company with an international culture, you will have: Be part of an innovative consultancy companyFlexible hours and autonomyWork in international and agile projectsInternational travelsVoucher for health activitiesEnglish classesSupport in national and international coursesFood allowanceSnacks, drinks and video game in the officeWork in a company with highly-skilled professionalsTransportation or parking spotAnnual attractive bonus.