Vaga de Culture Marketing Manager
1 vaga: | Publicada em 04/10
- A combinar
Sobre a vaga
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Innovation
Drives innovation by constantly up to date contact with different sources of
information
Constantly connected with 3rd parties to share thoughts and ideas and activate in
a strategic way
Challenging the team, indirect reports and pairs to come up with new ideas by
actively participating of brainstorming sessions and being open to discuss
Culture Projects and Programs
Guarantee the alignment and synergy with international Culture Strategy by
evaluating the consistency and affinity of this strategy with the country and
adapting it locally
Create and execute high quality events/ programs/ culture platforms of all scales
and leverage international projects and programs in the fields of Dance, Music,
Fashion and Art.
Plan and execute efficient branding strategies for Red Bull projects, and 3rd
Party Events, being aligned with Brand Department.
Negotiate and secure relevant music rights to ensure all created content can be
sufficiently utilized via the media business, properly understanding the legal
landscape and ensuring the active participation of the legal department,
pre-aligned with communication team and a specialized 3rd party when needed.
Influence business planning by identifying regional Culture Marketing
opportunities and leading the development and build-out of potential culture
activations for different regions
Artist / Dancer Program
Translate the culture strategy into a national Artist / Dancer program;
Establish a rich network in the fields of culture in general, and music and dance
in particular, to be aware of new upcoming trends and movements
Establish a strong portfolio of key artists to work with on various projects and
programs within the World of Red Bull.
Quality control and Return on Investment
Evaluation of the results and final outcome/impact of all activities
Documentation of all activities in a comprehensive way and that can create case
studies where applicable
Survey the proper appearance of Red Bull in all areas of entertainment/culture and
business
Ensure a qualitative approach and evaluation of all opinion leader activities
Budget responsibility of the total national Culture Marketing budget
Define and evaluate what success is across all team members through the
facilitation of project kick-off, post-mortem, and recap exercises.
People- and knowledge management
Coach and educate the Field Marketing and Media Network teams in the area of
Culture
Guide and motivate the team for delivering innovative projects
Work closely with on premise, Media Network, field and brand department in
constant alignment of all key measurements and activities
Promote a motivated team by coaching individual, strengths-based practices
Identify and train employees for succession opportunities
Provide direct and productive feedback to help maintain quality performance
Create a culture that rewards effort and execution following Red Bull's values
JOIN THE TEAMGot what it takes?
In your application we want to see your personal style - what makes you tick and
why you think your next opportunity is here with us.
We believe in the potential of everyone to give wiiings to people and ideas,
regardless of gender expression, race, religion, affective-sexual orientation,
origin, age and disability. In the world of Red Bull, everyone is welcome.