Vaga de ABM Marketing Analyst
1 vaga: | Publicada em 30/06
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About Digibee
Digibee is an iPaaS that scales integration workflows while reducing cost and
technical debt. Rather than require specialized integration experts, Digibee lets
every developer quickly build, test, deploy, govern, and monitor integrations
across on-premise and cloud environments using a simple but powerful low-code
interface.
Founded in São Paulo, Brazil, in 2017 and headquartered in Weston, Florida, our
team is widely distributed throughout the Americas. In May of 2023, Digibee closed
a Series B funding round of $60 million that is intended to drive our expansion in
the United States.
About The Role
Digibee is looking for an ABM Analyst to join our growing marketing team, to
develop and execute customized Account-Based Marketing strategies, collaborate
with other strategic teams to identify and target key accounts. The role is
responsible for driving revenue by orchestrating marketing actions and
implementing ABM principles.
On a typical day, you will&
Develop and execute the ABM (Account-Based Marketing) strategy for one-to-one,
one-to-few, and one-to-many.
Strategic Account Identification:
Collaborate with sales teams to identify important accounts to target. It's
crucial to coordinate and align marketing activities with sales teams to ensure
all efforts are aligned.
Account Profile Development (dossier production):
Create detailed profiles of target accounts, including company information,
challenges, objectives, decision-makers, etc.
Account Segmentation:
Based on selected profiles, assist in segmenting accounts into different groups
according to specific needs.
Creation of Personalized Marketing Strategies:
Conduct customized communication and engagement campaigns and programs to generate
new opportunities within mapped accounts, including creating segmented lists,
defining content, organizing events, and creating media campaigns tailored to
their specific needs and challenges.
Creation/Validation of Personalized Content:
Create relevant and personalized content according to the proposed plays.
Prepare and conduct weekly, bi-weekly, and monthly results presentations with
partner teams to monitor key KPIs important for achieving ABM program objectives.
Monitor, Analyze, and Measure Results:
Responsible for analyzing and measuring ABM campaign performance, evaluating ROI,
making adjustments, and presenting results to all stakeholders.
Orchestrate actions with other marketing professionals, such as content, events,
and design.
Set marketing objectives and goals to accelerate new demands and existing
opportunities.
Open new segments and marketing actions to monetize the installed base.
What You'll Need To Bring&
Bachelor's degree in Communication, Marketing, Public Relations, Journalism, or
related fields.
Experience with Account-Based Marketing methodology for large accounts, in the
SaaS market, technology companies.
Excellent writing and communication skills, with a strong sense of storytelling and persuasion:
Master writing skills and briefing production.
Knowledge of SEO/SEM techniques and how to apply them in content creation.
Ability to work independently and in a team, managing multiple projects
simultaneously.
Creativity, attention to detail, and ability to adapt to different tones of voice
and writing styles.
Familiarity with digital marketing tools and data analysis:
Ability to analyze and make data-driven decisions; Familiarity with the sales
cycle.
Knowledge of Marketing and Sales funnel metrics.
Experience with CRM - especially Hubspot.
Advanced or Fluent English skills.
Ability to converse with diverse audiences (both verbal and written) and build
relationships with clients.
Minimum of 5 years of experience in content creation and marketing campaigns.
Knowledge of social media.
Knowledge of the B2B market.
Ability to think strategically and develop creative ideas that generate results.
Strong analytical and data-driven decision-making skills, with the ability to
synthesize and communicate business health to leadership.
Startup mindset with a bias for action and the ability to thrive in a fast-paced
environment, maintaining an optimistic attitude, flexibility, and resilience.
Expertise in various marketing channels to ensure the right channels for personas.
It's a plus if you have...
Spanish.
Salesforce experience
Location
São Paulo
Our Perks And Benefits
We're remote first, with a flexible working schedule
Health care
R$ 1.200,00/month on Caju card (for food and meal allowance, mobility, home office
supplies, culture, health, and education)
Life insurance
Child care assistance
Gympass
English course:
we have a partnership for group classes for R$100 monthly
Our culture
We believe in a highly collaborative work environment in order to foster constant
development and exchange between teams. We encourage learning, sharing knowledge,
and using new technologies to create disruptive ideas - we want to create
something great together!
At Digibee, we know it's our people who make the difference. We embrace and value
diversity and are dedicated to encouraging a supportive and respectful culture in
our community.
We are interested in every qualified candidate eligible to work remotely in the
country of this job posting. However, we are not able to sponsor visas for this
position.